Pages: 4, Time: 32 hrs
Use a low ticket front end product and then upsell them your others products. A Tripwire is a low ticket front end product that is so irresistible people have to purchase it. After they put in their credit card, you can then upsell them your more expensive products through Order Form Bumps and One Click Upsells or Downsells. The ‘Two-Step’ gets its name from the Two-Step Order Form used on the first page of this funnel-type.
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Author / Speaker / Coach / Consultants, Business To Business (B2B), Ecommerce, Network and Affiliate Marketing, Professional Services, Retail