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Give people an ethical bribe in exchange for their email address. A lead magnet funnel is similar to the other opt-in funnels, except you are actually giving away something in exchange for their email address. It may be a report or video, but it’s typically something tangible that they are exchanging for their email address.
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Author / Speaker / Coach / Consultants, Business To Business (B2B), Ecommerce, Network and Affiliate Marketing, Professional Services, Retail